Playtype is typecast in Lifestyle Bible MONOCLE
“The world has been using typefaces for hundreds of years – but only now has the first bricks and mortar shop started selling fonts. e-Types, the Copenhagen branding company behind the move, is hoping it’s the start of something big,” writes the lifestyle bible MONOCLE in its October issue.
The World’s First Shop selling Typefaces
“Sometimes, it’s important to do something which doesn’t make sense.”
Rasmus Ibfelt, partner and strategic director of the Danish digital foundry and brand agency e-Types, explains the rationale (or lack thereof) behind the new shop, Playtype, to the readers of MONOCLE.
e-Types opened Playtype, its seasonal shop, last December, selling 200 or so fonts as well as a small range of products, such as mugs and t-shirts, featuring two of its typefaces.
Playtype is thought to be the world’s first physical shop selling typefaces, MONOCLE reports.
Visit Playtype or enjoy MONOCLE
Visit Playtype at Værnedamsvej 6, a leisurely ten minute bike ride from Avenue Hotel, or the store’s Facebook-page to get their latest updates
Sneak a peek at the October issue of MONOCLE or enjoy the trend-setting magazine in front of the cozy fireplace at Avenue Hotel.